On Monday, Twitter officially changed its name to “X” which is now twitter logo. After its owner, Elon Musk, decided to replace the iconic bird logo. This marks the latest major change for the social media platform since his takeover.
While the website Twitter.com remained live, there were no branding changes on the app version of the platform until Monday morning.
However, the globally recognized Twitter bird logo has now been replaced with an “X.”
At the start of Sunday, Musk posted a sparkling video of “X.” When asked if the Twitter space audio chat logo would change too, he replied with a cryptic response, “Yes, we are cutting the Twitter logo from the building with a blowtorch.”
On Sunday afternoon, Musk tweeted an image of the spread “X” branding at Twitter’s headquarters.
Our headquarters tonight pic.twitter.com/GO6yY8R7fO— Elon Musk (@elonmusk) July 24, 2023
CEO of Twitter Linda Yaccarino Says,X is the future state of unlimited interactivity – centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities. Powered by AI, X will connect us all in ways we’re just beginning to imagine.
Until Sunday afternoon, the web address x.com had already been redirecting to the place that was once Twitter. After the merger with PayPal and being discarded, the domain returned to Musk in 2017.
Last year, after Musk purchased Twitter for $44 billion, the change from the bird logo to “X” is the latest significant transformation.
The social media company had recently announced that it’s limiting the number of daily direct messages sent by unverified users, as part of its efforts to reduce spam.
According to a message on the Help Center, this change became effective on Friday. If users want to increase the number of allowed daily messages, they will have to subscribe to the membership service launched last year.
The latest changes come as social media giants are facing tough competition from Meta’s new app, Threads, launched earlier this month.
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